Navigating Market Turbulence: The Dos and Don’ts of Stock Market Volatility

Becky Blevins, CFP®, CPWA®, MSFS
April 20th, 2026

Stock market volatility can feel like riding a rollercoaster: sharp drops, sudden spikes, and plenty of uncertainty in between. While it’s natural to feel uneasy during these periods, volatility is a normal part of investing. The key isn’t to avoid it, but to handle it wisely. Here’s a practical guide to the dos and don’ts when markets get unpredictable.

The Dos:

1. Do Stay Calm and Stick to Your Plan
Volatility often triggers emotional reactions, but successful investing requires discipline. If you’ve built a financial plan based on your goals and risk tolerance, trust it. Short-term market swings shouldn’t derail long-term strategies.

2. Do Focus on the Long Term
Historically, markets have recovered from downturns over time. Keeping a long-term perspective helps you avoid making impulsive decisions based on temporary fluctuations.

*Past market performance is not an indication of future market performance.*

3. Do Diversify Your Portfolio
Spreading your investments across different asset classes, sectors, and regions can reduce risk. When one area underperforms, another may help balance out the volatility.

4. Do Look for Opportunities
Volatility can create buying opportunities. High quality stocks may trade at lower prices during downturns, potentially offering attractive entry points for patient investors.

5. Do Rebalance When Needed
Market swings can shift your portfolio’s allocation. Periodically rebalancing ensures your investments remain aligned with your original strategy.

The Don’ts:

1. Don’t Panic Sell
Selling during a downturn locks in losses and prevents you from benefiting when the market rebounds.

2. Don’t Try to Time the Market
Predicting market highs and lows consistently is extremely difficult (dare I say impossible) even for professionals. Jumping in and out of the market can result in missed gains.

3. Don’t Overreact to News Headlines
Media coverage tends to amplify fear during volatile periods. Making decisions based solely on headlines can lead to unnecessary trades and stress.

4. Don’t Concentrate Too Much in One Investment
Putting too much money into a single stock or sector increases your risk exposure. Volatility can hit concentrated portfolios especially hard.

5. Don’t Ignore Your Risk Tolerance
I have found that people tend to be less risk adverse when the market is going up (maybe because of recency bias). If market swings are causing significant stress, you may have overstated your risk tolerance.

Final Thoughts

Volatility is not the enemy it’s part of the investing journey. By staying disciplined, avoiding emotional decisions, and focusing on long-term goals, you can navigate uncertain markets with confidence. The most successful investors aren’t those who avoid volatility, but those who manage it wisely.

In times of uncertainty, patience and perspective are your greatest assets.

Disclosures: Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Concord Wealth Partners, or any non-investment related content, made reference to directly or indirectly in this newsletter will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful. Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this newsletter serves as the receipt of, or as a substitute for, personalized investment advice from Concord Wealth Partners. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Concord Wealth Partners is neither a law firm, nor a certified public accounting firm, and no portion of the newsletter content should be construed as legal or accounting advice. A copy of Concord Wealth Partners’ current written disclosure Brochure discussing our advisory services and fees is available upon request or on our website. Please Note: If you are a Concord Wealth Partners client, please remember to contact Concord Wealth Partners, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing, evaluating, and/or revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. Concord Wealth Partners shall continue to rely on the accuracy of information that you have provided. Please Note: If you are a Concord Wealth Partners client, please advise us if you have not been receiving account statements (at least quarterly) from the account custodian.

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