The Importance of Diversification and Rebalancing Your Investments

Becky Blevins, CFP®, CPWA®, MSFS
February 10th, 2025

I recently saw a quote in an article that said, “Diversification is about giving up on the ability to hit a grand slam, so you don’t strike out at the plate.” (Ben Carlson) and I liked it so much that I printed it and hung it on the pinboard in my office.

When it comes to investing, two key concepts can make a huge difference in achieving long-term financial success: diversification and rebalancing. Both strategies help investors manage risk, optimize returns, and ensure their portfolios are aligned with their financial goals. Whether you’re a seasoned investor or just starting, understanding the importance of these strategies is crucial for navigating the complexities of the financial markets.

What is Diversification?

Diversification is the practice of spreading your investments across different asset classes, industries, and geographic regions. The idea is simple: by owning a mix of investments that don’t all behave the same way in different market conditions, you reduce the risk of losing money if one sector or asset class underperforms.
For example, if you only invest in one sector, say technology, a downturn in the tech industry could drastically affect your portfolio. By diversifying into other sectors like healthcare, energy, and consumer goods, you spread the risk, making it less likely that a downturn in one sector will harm your overall investment performance. This also applies to asset classes and geographic regions.

Diversification can take several forms:

  • Asset Class Diversification: Spreading investments across stocks, bonds, real estate, cash, etc.
  • Sector Diversification: Investing in different industries, such as technology, finance, healthcare, energy, etc.
  • Geographic Diversification: In addition to investing in U.S. markets, allocating money to international and emerging markets may help reduce the impact of economic downturns in one geographic region.
  • Style Diversification: Investing in a mix of growth and value positions to balance risk and return.

Why is Diversification Important?

  • Risk Reduction: Diversifying helps reduce the impact of poor performance in any one investment. If one asset loses value, others may perform well and offset those losses.
  • Less Volatility: While diversification doesn’t guarantee profits, it can help mitigate volatility in your portfolio and lead to more consistent returns over time.
  • Protection Against Market Cycles: Different asset classes perform well at different stages of the market cycle. By diversifying, you can potentially benefit from growth in various economic environments.

What is Rebalancing?

Rebalancing is the process of adjusting your portfolio back to your desired asset allocation. Over time, as some investments perform better than others, the proportions of assets in your portfolio may shift. Rebalancing involves buying and selling different assets to restore your portfolio to its original or updated target allocation.

For example, let’s say you initially allocated 60% of your portfolio to stocks and 40% to bonds. If stocks were performing particularly well and now make up 70% of your portfolio, rebalancing would require selling some stocks and buying more bonds to bring your allocation back to the desired 60/40 split.

Why is Rebalancing Important?

  • Maintaining Your Risk Profile: Over time, market fluctuations can cause your asset allocation to drift. If you don’t rebalance, you may end up with a portfolio that’s riskier than you’re comfortable with, or conversely, more conservative than necessary to meet your goals.
  • Avoiding Overexposure to Certain Assets: Without rebalancing, your portfolio may become more concentrated in certain sectors or asset classes that are performing well, which could expose you to unnecessary risk if market conditions change.
  • Staying Aligned with Your Long-Term Goals: Rebalancing ensures that your portfolio stays aligned with your long-term financial goals, adjusting to changes in market conditions or your personal circumstances.
  • Taking Advantage of Market Movements: Rebalancing often involves selling high and buying low, which can help you lock in gains and buy undervalued assets.

When and How to Rebalance Your Portfolio

While there’s no one-size-fits-all answer to how often you should rebalance, here are some general guidelines:

  • Threshold-Based Rebalancing: Some investors prefer to rebalance when their asset allocation deviates by a certain percentage (for example, if one asset class deviates by more than 5% from its target allocation).
  • Life Changes: Significant life events, like retirement, major purchases, or a change in income, can also be a good time to review and rebalance your portfolio to ensure it still aligns with your goals and risk tolerance.

The Power of Diversification and Rebalancing Together

When combined, diversification and rebalancing create a powerful duo that can help you build a resilient, well-balanced portfolio. Diversification can lower the potential for big losses, and rebalancing can help your portfolio maintain its intended risk and reward profile over time.

As with any investment strategy, it’s important to regularly assess your financial goals, address any short-term needs, and reassess your long-term risk tolerance if you anticipate major life changes. While diversification and rebalancing won’t shield you from all risks or guarantee profits, they provide a strategic foundation for managing your investments through all market conditions.

Final Thoughts

In the world of investing, there’s no one-size-fits-all approach. However, diversification and rebalancing are two essential strategies that every investor should consider to help protect their portfolio from unnecessary risk and stay on track toward achieving their short, mid, and long-term financial goals.

Remember, investing isn’t about avoiding risk entirely; it’s about managing it effectively. With the right balance, you’ll be better equipped to weather market volatility and your portfolio remains robust and well-positioned for future success.

Disclosures: Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Concord Wealth Partners, or any non-investment related content, made reference to directly or indirectly in this newsletter will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful. Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this newsletter serves as the receipt of, or as a substitute for, personalized investment advice from Concord Wealth Partners. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Concord Wealth Partners is neither a law firm, nor a certified public accounting firm, and no portion of the newsletter content should be construed as legal or accounting advice. A copy of Concord Wealth Partners’ current written disclosure Brochure discussing our advisory services and fees is available upon request or on our website. Please Note: If you are a Concord Wealth Partners client, please remember to contact Concord Wealth Partners, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing, evaluating, and/or revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. Concord Wealth Partners shall continue to rely on the accuracy of information that you have provided. Please Note: If you are a Concord Wealth Partners client, please advise us if you have not been receiving account statements (at least quarterly) from the account custodian.

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